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In the United States and Canada alone, the expected spends in organic and paid search will reach $11.6 Billion. Search Engine Marketing is becoming an integral part of every business. In 2006, research showed that more than half of the companies in the survey created and/or expanded their Search Engine Marketing budget by shifting funds from other marketing initiatives. That was 6 years ago. As this trend continues to grow, business owners need to know that Search Engine Marketing must absolutely become a critical player in their advertisting & marketing efforts.

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